Futurum Research·Insight5 Reasons Snowflake Acquiring Observe Sets the Tone For 2026Mitch Ashley, VP and Practice Lead of Software Lifecycle Engineering at Futurum, examines how Snowflake’s acquisition of Observe signals a shift toward AI observability platforms and why this move reshapes competition, data strategy, and platform control in 2026.Mitch Ashley·January 9, 2026