InsightZendesk's Specialized AI Agents Redefine the CX Automation BenchmarkKeith Kirkpatrick, Vice President, Research, at Futurum, Zendesk's Specialized AI Agents reshape customer experience automation, automating up to 80% of enterprise workflows with industry and custom solutions.Keith Kirkpatrick·September 15, 2026
InsightWill Real-Time Voice Translation Solve the Contact Center’s Language Problem?Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Zendesk’s new real-time voice translation feature for contact centers and what it will take to earn customer trust.Keith Kirkpatrick·September 14, 2026
InsightThe Pricing Split: Why Core Software and AI Can’t Share One Commercial ModelKeith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.Keith Kirkpatrick·August 17, 2026
InsightSalesforce’s Agentic Enterprise Index: A Paradigm Shift in AI DeploymentKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.Keith Kirkpatrick·August 7, 2026
InsightPega’s FedRAMP Expansion: A Major Shift for Government Digital Transformation?Futurum’s Keith Kirkpatrick examines Pega’s FedRAMP Class D expansion in Pega Cloud for Government and how it measures up against competitors in the marketplace.Keith Kirkpatrick·August 7, 2026
Research ReportThe Future of AI-Driven Service OperationsIn our latest market brief, The Future of AI-Driven Service Operations , completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations must evolve their service operations to deliver faster, more personalized…Keith Kirkpatrick·December 9, 2025
Research ReportHow AI is Transforming the Economics of Customer ServiceIn our latest brief, How AI is Transforming the Economics of Customer Service , completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating repetitive tasks, optimizing workflows, and enabling businesses to shift focus from outdated…Keith Kirkpatrick·February 3, 2025