Google Bard Goes Multilingual

The Six Five team discusses the news that Google Bard goes multilingual, supporting over 40 languages, having now launched in the EU.

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Transcript:

Daniel Newman: We talked about a lot of LLMs. Well, Google and Bard, which is the less talked about still. For whatever reason, Pat, we could probably have a debate, was it ’cause ChatGPT was first? Is it ’cause it’s the best? I play with both of them. I’ve been very public about it. I think both have some strengths and some weaknesses. But Bard and Google, and with Google’s deep mind and brain and all the technology, it was really never meant to fall behind, it just got the launch wrong. I still believe that to this day. But one of the things that they’re doing is they’ve rapidly expanding, they’re making it available to a wider audience, and they’ve brought it to the EU.

Obviously, the privacy concerns slowed that down a little bit, and now they’ve gone multilingual, and I thought that was really interesting. It was bound to happen. As we know, I don’t know if all Americans are aware, but English is not the only language in the world. It is important that other languages are spoken. Bard has now come out, I believe it’s 40, Pat, and the plan is to continue to grow. With obviously a focus on being more global in scale and overcoming some of these language… not just language, some of these privacy barriers, the company is going to be able to, I think, continue to expand, to gain rollout, to gain user adoption and to gain scale. So this was the company’s biggest expansion to date. I do believe that it’s a good indicator of the competitiveness. Pat.

Patrick Moorhead: Can I share something with you, too?

Daniel Newman: What’s that?

Patrick Moorhead: Can I ask our producers to put up some content to show you something?

Daniel Newman: Yeah. Yeah, go ahead.

Patrick Moorhead: Is that okay?

Daniel Newman: Yeah.

Patrick Moorhead: Are you good?

Daniel Newman: Yeah, let’s do it.

Patrick Moorhead: Oh, interesting. I can’t share. I’m on Edge, I’m on Edge, and I can’t share a Chrome tab. But anyways, the other fun thing I found is type in, “What should I do in Austin this weekend?” I think this is even more in more exciting than the multilingual, but it says, “Hey, you want to try a new AI-powered overview? Try now,” right off the search page. So I think this is even bigger than multilingual. This is how-

Daniel Newman: Wait, say that again. Give me that one more time. What were you able to do?

Patrick Moorhead: Go to Google search, “What should I do in Austin this weekend?” It asks me, “Hey, do you want to see an AI-powered overview?” Then it basically gave me Bard, what looks like Bard results. So I think that is even bigger than even this multilingual announcement. It pulls up a prompt that says, “Hey, this is a search generative experience,” and then you say, “Yes,” and boom. So I thought that was huge.

Daniel Newman: Absolutely. Yeah. That’s super cool. So basically, the innovation’s coming, the advancements, the proliferation of these platforms, the competitiveness. The competitiveness is good. Maybe these are some of the things that need to happen, A, to get this next rocket ship north of users and utilization. Pat, what do we always say on this show about competition?

Patrick Moorhead: Competition is freaking good.

Daniel Newman: Competition is good. So when we say that the FTC and certain deals should go through, it’s because we don’t believe these are competitively problematic for an industry. When it really is, we think it should be regulated. But in these cases, regardless of regulation, we think Google and Microsoft and some of these open source LLMs are all swinging and trying to win, it’s a great thing for us. It’s a great thing for innovation, and it’s a great thing for all of you.