Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Market sizing, benchmarks and custom research from the Futurum analyst team.

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Practice areaCloud & Infrastructure CompanyGoogle Cloud AnalystBrendan Burke Clear all

The Token Cost Reckoning Arrives in the CFO's Office

Custom Research Report

The Token Cost Reckoning Arrives in the CFO’s Office

In our latest thought leadership brief, The Token Cost Reckoning Arrives in the CFO’s Office, completed in partnership with Google Cloud, Futurum Research examines how enterprises can track cost per successful agent run and cut token spend before their next budget review.

Brendan Burke, Daniel NewmanSeptember 9, 2026