In our latest survey research report, The Critical Role of Application Marketplaces , created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor…
Futurum's Mitch Ashley,
Cite this
Mitch Ashley, The Futurum Group, "The Critical Role of Application Marketplaces," April 1, 2025. https://trial.futurumgroup.com/research-reports/the-critical-role-of-application-marketplaces/
As enterprises seek greater agility and efficiency in their digital operations, application marketplaces have emerged as powerful platforms for extending the value of core technology solutions. With a growing reliance on apps that enable automation, data integration, and faster innovation, organizations are increasingly turning to trusted vendor marketplaces to meet evolving business needs.
These marketplaces are no longer simply repositories for plug-ins—they are strategic hubs where IT, security, and developer teams discover turnkey solutions that streamline workflows, integrate data sources, and deliver business outcomes with minimal friction. Application marketplaces enable vendors to strengthen customer retention and provide partners with new routes to deliver differentiated value.
In our latest survey research report, The Critical Role of Application Marketplaces, created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor ecosystems like Splunkbase are evolving to meet modern demands.
In this research report, you will learn:
- How application marketplaces are shaping software distribution and vendor ecosystems
- Which features and functionality matter most to users—from ease of installation to app support
- Insights from Splunkbase users on app frequency, preferences, and desired improvements
- Why AI, automation, and turnkey solutions are central to the next evolution of marketplaces
If you’re exploring how to drive more value from your technology stack, be sure to download your copy of The Critical Role of Application Marketplaces today.
In partnership with:
Published by Futurum.
More from Mitch Ashley
Enterprise AI Overruns Hit 46.9%: Is the Reckoning in FY2027?
Mitch Ashley, VP and Practice Lead at The Futurum Group, shares his insights on why 46.9% of enterprises are running over budget on AI and how FY2027 budgeting will force new discipline, accountability, and outcome-based pricing on AI spend.
Atlassian Bets the Work Surface on Governed Agentic Workflows
Mitch Ashley, VP and Practice Lead, CIO & Tech Buyers and Software Lifecycle Engineering at Futurum, shares his insights on Atlassian’s move to governed agentic workflows and why staking the work surface as a control plane matters more than the feature list.
46.9% of Enterprises Report AI Spend Over Budget in 2H 2026
Mitch Ashley, VP and Practice Lead, CIO and Technology Buyers at Futurum, reveals that 46.9% of enterprises are running AI spend over budget, and traces how the overrun is funded by cutting external labor, in a survey of 1,636 IT decision makers.