Salesforce’s Real Moat Behind Koa Is Its CRM Training Data
Keith Kirkpatrick, VP, Research, Enterprise Software & Digital Workflows at Futurum, argues that Koa’s real defense isn’t the model Salesforce built, but the CRM training data behind it.
Analyst Insights
Research notes and analysis from the Futurum practice areas.
3 results
Practice area
Company
Analyst
AI Implementation Is the New Account Control Point
Mitch Ashley, VP & Practice Lead at Futurum, shares insights on how AI implementation is the new account control point. Read more on how hyperscalers are reorganizing to capture distributed AI buying authority in 2026.
The Pricing Split: Why Core Software and AI Can’t Share One Commercial Model
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.