Market CoverageGoogle Cloud Targets Legal AI With Purpose-Built Governed PlatformGoogle Cloud unveiled Gemini Enterprise for Legal on August 25, 2026, a domain-specific agentic platform combining secure MCP connectors, legal skills, and governed controls to address enterprise adoption barriers in confidentiality and reliability.Keith Kirkpatrick·August 27, 2026
Market CoverageGoogle Cloud Targets Finance’s AI Gap With Vertical PlatformGoogle Cloud’s Gemini Enterprise for Financial Services tackles enterprise adoption barriers by addressing reliability, hallucination management, and data security in financial workflows.Keith Kirkpatrick·August 27, 2026
Analyst InsightDoes the New ERP Platform “Signal” Get the Market Right?Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on how Futurum’s new ERP Platform “Signal” stacks up against his own year of SAP, Microsoft, Oracle, and NetSuite coverage.Keith Kirkpatrick·August 26, 2026
Market CoverageRingCX Goes Agentic: Can AIR Pro Win Enterprise CCaaS?RingCentral unveiled AIR Pro, an agentic AI suite designed for enterprise contact centers, featuring vertical readiness for healthcare, unified workforce engagement, and built-in compliance analytics at Customer Contact Week 2026.Keith Kirkpatrick·August 26, 2026
Market CoveragePega Bets Governance-Native AI Will Redefine Customer EngagementPegasystems launched Customer Engagement Studio, enabling agentic campaign design with governance and compliance. Through Gryphon partnership, Pega offers end-to-end responsible AI for regulated industries.Keith Kirkpatrick·August 21, 2026
Market CoverageAdobe Firefly Goes Full-Studio: Audio GA Bets on Platform ConsolidationKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe’s Firefly audio launch consolidates fragmented creative workflows by integrating AI-native tools for enterprise users seeking unified platforms.Keith Kirkpatrick·August 20, 2026
Market CoverageSalesforce Bets the Platform on Headless 360Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.Keith Kirkpatrick·August 20, 2026
Market CoverageWill Usage-Based Pricing Broaden Agentic ABAP Development?Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on SAP’s open ABAP tooling, migration agents, and usage-based model for enterprise AI development.Keith Kirkpatrick·August 19, 2026
Market CoverageWorkday’s Takeover Talks With Silver Lake Expose How Far AI Disruption Fears OvershotSilver Lake’s reported acquisition talks with Workday pushed the company above $51B valuation, exposing a disconnect between public market pessimism and the durable fundamentals of deeply embedded enterprise software platforms.Keith Kirkpatrick·August 18, 2026
Analyst InsightThe Pricing Split: Why Core Software and AI Can’t Share One Commercial ModelKeith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.Keith Kirkpatrick·August 17, 2026
Market CoverageOracle Introduces Fusion Agentic Applications for HCMKeith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Oracle’s new Fusion Agentic Applications for HCM and what they mean for the HR technology market.Keith Kirkpatrick·August 14, 2026
Market CoverageIntuit’s AI-Native Enterprise Suite Deepens Its Mid-Market Grip—Can SAP and Oracle Defend Downmarket?Intuit’s Summer 2026 Enterprise Suite embeds generative AI and industry-specific workflows, positioning itself as the AI-native alternative to traditional ERP vendors for mid-market dominance.Keith Kirkpatrick·August 13, 2026
Market CoverageEpicor’s Leadership Transition: What Does Vaibhav Vohra Bring to the Table?Keith Kirkpatrick, VP & Research Director, at Futurum, shares insights on Epicor’s new CEO, Vaibhav Vohra, and what his product-led background means for cloud, AI, and supply chain customers.Keith Kirkpatrick·August 13, 2026
Market CoverageSalesforce’s Agentic Enterprise Index: A Paradigm Shift in AI DeploymentKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.Keith Kirkpatrick·August 7, 2026
Market CoverageFreshworks Bets on FedRAMP to Crack the $102 Billion Federal IT MarketKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Freshworks’ FedRAMP ‘In Process’ designation enables it to capture federal IT market share through its AI-powered Freshservice platform.Keith Kirkpatrick·August 7, 2026
Market CoverageAdobe’s ChatGPT Plugin Bets the Creative Suite on Conversational AIKeith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Adobe’s ChatGPT plugin integrates 70+ creative tools into conversational AI, opening new distribution channels while deepening ecosystem lock-in.Keith Kirkpatrick·August 7, 2026
Market CoveragePega’s FedRAMP Expansion: A Major Shift for Government Digital Transformation?Futurum’s Keith Kirkpatrick examines Pega’s FedRAMP Class D expansion in Pega Cloud for Government and how it measures up against competitors in the marketplace.Keith Kirkpatrick·August 7, 2026
Market CoverageEpicor Prism Launches: A Major shift for Supply Chain AI Integration?Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Epicor Prism’s embedded AI agents are reshaping supply chain operations for manufacturers and distributors across Australia and New Zealand thro.Keith Kirkpatrick·August 6, 2026
Market CoverageSalesforce’s Agentforce Deployment: A Major shift for Military HR Operations?Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce’s groundbreaking Agentic Enterprise deployment at U.S. Army HRC demonstrates secure AI operations at scale, delivering $6M annual sav.Keith Kirkpatrick·August 5, 2026
Market CoverageIs AI Governance Finally Taking Center Stage in Enterprise Strategy?Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into recent research focused on AI governance and its implications for enterprise software leaders in the age of agentic AI.Keith Kirkpatrick·August 5, 2026